Carpet Cleaning Marketing

Master Search Marketing

There are two ways people find carpet cleaners.

The first is ask around for recommendations. People ask friends directly, and also put out posts to their social media networks to get recommendations. Word of mouth remains powerful, necessary marketing.

Second, people go online and search; instead of asking a person, they ask Google Home. Okay Google, who are some affordable carpet cleaners near me?

Start by doing some keyword research to discover the keyword phrases you want to target around carpet cleaning searches.

You need your carpet cleaning service to show up at the top of the results. There are three areas to look at.

The first is pay per click advertising (PPC). This is how you get to the top spots on search, using the auction systems on Google and Bing. PPC ads give you the most control over ranking and content delivery, but you have to pay to gain top spots.

Second, set up and optimize your Google My Business page. This is a free listing that connects to Google Maps. It’s the primary way that Google knows where your service area is so you come up for local searches. Optimize your descriptions with keywords and try to get customer reviews to increase your ranking.

Third, do search engine optimization (SEO) work on your website. This also gives you free ranking/clicks and is a good way to expand the keywords you rank for so you can get traffic from people doing informational searches. Optimize your main pages for your main target keywords, then use your blog to expand on various carpet and home care topics.

If you do this right, you can find your business ranking in three places on page one.

 

 

Talk Directly to Your Ideal Client

This strategy will help you generate new, IDEAL clients for your business with better-converting ads… And, you will be able to write them FAST.

Less stress. Less time. More clients. What’s not to love?

So, what is the secret? Write your ad to one (and ONLY one) person. Never write an ad to everyone.

Who are your best clients?

 

 

Sell The Benefits, Not the Service

Whatever you are selling, sell the benefits, not the features. This is a marketing rule. Sell the benefits of your cleaning services.

For example, these are features:

Low prices
Window Washing
Weekly or Bi Weekly cleans
You do NOT want these to be the “stars” of your ads. Instead, think about your clients.

What does Ms. Smith actually want from your cleaning services? Does she want to pay “only 49.99 per hour!” or … does she actually want “a nice clean home, without lifting a finger?”

Most clients want the same thing from housekeeping or maid services:

A clean home
At a great value
With minimal effort on their part
Notice I didn’t say “low cost?” Pricing is a complicated topic, but the truth is most clients don’t buy based on cost alone… We’ll talk about this more in the next strategy.

Here are some other Benefits you can stress in your ads (this works both for Digital and Print Marketing!):

“Get a Squeaky Clean House … without lifting a finger.”
“FREE Estimates. We will work around your schedule!”
“We can get the stains out of anything in your home.”
“Let us make your windows sparkle again”

College kids in their 20s?
Wealthy, older professionals?
Stay-at-home Moms with several children?
Print out a representative picture of them, and put it up anytime you are writing an ad (in marketing, we call this a Persona, or Avatar). In fact, sometimes I start my ads with, “Dear Mr. Smith.”

You can even add in specific information about your client, such as…

What age are they?
What is their estimated salary?
How many kids do they have?

10 Statistical Facts about Digital publishing that will Blow your Mind

The Consumers’ appetite for Digital Publishing content is growing day by day and is bigger than ever.  They read whenever and where-ever they can; at home, at work and on the go.

Traditional publishers have had to fit their old business models into the digital world, and digital only publishers are struggling to build their online publishing and to find loyal audiences.

10 Interesting Facts about Digital Publishing that will keep you intrigued

  1. 26% of Consumers prefer the Online Version of a Magazine over the Traditional Printed version. They can use their laptop, tablet or Smartphone to access the magazine, which makes it easier for today’s technologically programmed users.
  2. A wide range of Digital Content Publishers makes use of paid models as part of their growth strategies. Newspaper and Magazine Publishers have 95% paid subscription strategy to impact revenue positively.
  3. 50% of social network users share or repost news and stories, images or videos.
  4. 46% of users discuss new issues and events on social media network sites.
  5. 6 out of 10 Adults watch videos online.
  6. 36% of Adults watch the news via online videos and broadcasting.
  7. Facebook had an overall 170% increase in referral traffic to Media sites. This means that mobile plays an even larger role towards the digital publishers’ traffic.
  8. Advertisers are spending increasingly more money on digital properties. Digital Magazine advertising is expected to increase in billions.
  9. Digital Content Revenue will also increase from millions of $ to billions of $ in 2017. Digital revenues, which include all digital platforms, will also edge up towards more in billions of $.
  10. For most Publishers, their mobile traffic ranges from 15% – 60%, with the mobile traffic increasing more all over.

This peek into the digital publishing industry’s statistics shows that it is a constantly growing industry with more potential than ever.

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But; what exactly is Digital Publishing and Marketing, and what Technology does it include?

Digital Publishing and Marketing can be described as the promotion of products or services via, one or more types of electronic media.  The Internet, Social media, Mobile phones and Electronic billboards are forms of advertising mediums that might be used as part of a digital marketing strategy.  Your strategy can also include videos, television and radio channels.

People are not just watching cute cat videos on social media anymore.  A lot of people rely on social media networks to do research and educate themselves in various areas of their lives.

The Influence of Digital Publishing and Marketing in Everyday life

47% of all Internet users have a Facebook account.  For marketers, it is important that you like and share their posts with others on your profile.

E-mail marketing is still the fastest and most direct way to reach customers.  E-mail has been around for more than 20 years, and it won’t be going anywhere anytime soon.  People are very attached to their e-mails.  Successful e-mail marketing campaigns must be informative, engaging and entertaining.

Mobile Marketing is a vital part of online marketing.  We always have our mobile phones near to us, in a pocket, handbag or next to our beds.  We check them regularly throughout the day.  There are many ways to market on our mobile phones.  It is very important that Marketing through mobile channels should be engaging and nuanced.

Digital marketing on the Internet refers to advertising delivered through channels like search engines and websites.  It includes a wide range of marketing activities.  To draw the attention of users, the marketer should provide engaging content and a well-constructed, easy to use website.

Throughout all these types of digital marketing, the marketer tries to engage their possible clients, with relevant and resourceful Content.  Creating clever content that educates and inspires, will make it less likely that the marketer will be tuned out.

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Strategies To Execute A Growing Education Services Business Entity

If you want your education and instructional courses business to thrive, you have to make your customers happy. Your clients will stop purchasing your merchandise and will give your business a bad name in the event that you make them unhappy. Providing quality products and services should help ensure customer satisfaction. Here are some things you can use to reach new customers and keep current one’s content.

A sizable share of customers defer to the reactions and rankings of popular consumer reporting websites before visiting an education and instructional courses business. To gain this valuable new business, ask some of your regular customers to advertise your business by giving it positive reviews on some of these sites. Once you receive the feedback, you should make it a point to intricately peruse and take notes of the writing and any suggestions that could have been offered in order for you to better establish your business’s name. You could attract more reviews by giving discounts or other offers for people who take the time to do so.

Prosperous education and instructional courses business plans include a strong focus on goals. To make it work, have a blueprint and comprehensive goals. Detailed goals permit you to map a plan for the probable achievement of your learning facility. If your goals are manageable, you’ll feel more encouraged by your efforts, because you’ll be meeting deadlines and expectations you’ve set for yourself.

Regardless if it’s your first time launching an education and instructional courses business or in case you have done so in the past, starting a new school is often difficult. Take your time and absorb as much info as you could relating to the industry you’ve picked and it’s competition, before diving head first into your new venture. You can make an effective learning facility as long as you plan carefully and lay out the right establishment. Take full advantage of the few online assets that the web gives.

Avoid exposing your school to financial disasters by analyzing any possible risks prior to making a significant education and instructional courses business decision. Even a business with a solid track record can fall victim to risky decisions. The bigger the risk is, the more likely it’s that your school will suffer unrecoverable losses if things do not go your way. Risk analysis is a powerful tool you can use to minimize the likelihood of financial ruin when you are faced with making challenging business decisions.

A strong, healthy customer base is the saving grace of every education and instructional courses business. Family businesses passed down throughout generations, usually have very loyal and satisfied workers who stay with those businesses for long periods of time. One hurtful review can have a substantial impact on a school’s standing in the online community, but many business owners do not realize just how damaging it can really be. Always address negative customer reviews you may receive and see how you could improve on the situation, possibly with the assistance of a professional reputation management service.

Educational Links:

https://www.ed.gov/

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