10 Statistical Facts about Digital publishing that will Blow your Mind

The Consumers’ appetite for Digital Publishing content is growing day by day and is bigger than ever.  They read whenever and where-ever they can; at home, at work and on the go.

Traditional publishers have had to fit their old business models into the digital world, and digital only publishers are struggling to build their online publishing and to find loyal audiences.

10 Interesting Facts about Digital Publishing that will keep you intrigued

  1. 26% of Consumers prefer the Online Version of a Magazine over the Traditional Printed version. They can use their laptop, tablet or Smartphone to access the magazine, which makes it easier for today’s technologically programmed users.
  2. A wide range of Digital Content Publishers makes use of paid models as part of their growth strategies. Newspaper and Magazine Publishers have 95% paid subscription strategy to impact revenue positively.
  3. 50% of social network users share or repost news and stories, images or videos.
  4. 46% of users discuss new issues and events on social media network sites.
  5. 6 out of 10 Adults watch videos online.
  6. 36% of Adults watch the news via online videos and broadcasting.
  7. Facebook had an overall 170% increase in referral traffic to Media sites. This means that mobile plays an even larger role towards the digital publishers’ traffic.
  8. Advertisers are spending increasingly more money on digital properties. Digital Magazine advertising is expected to increase in billions.
  9. Digital Content Revenue will also increase from millions of $ to billions of $ in 2017. Digital revenues, which include all digital platforms, will also edge up towards more in billions of $.
  10. For most Publishers, their mobile traffic ranges from 15% – 60%, with the mobile traffic increasing more all over.

This peek into the digital publishing industry’s statistics shows that it is a constantly growing industry with more potential than ever.


7 Things you absolutely need to know about Digital Transformation

Digital Transformation is becoming and already is for many, an integral part of Business today.  Technology is playing a major role in growth strategies and made it imperative for companies to adapt their products, services and processes to move towards the digital world.

Change is not easy.  And change can amount to cost lots of money.

7 Ideas that could help you focus on the right changes to make towards Digital Transformation

  1. Digital transformation will change your business. New digital technologies should be seen as enabling your business for better, streamlined operations, making your business more competitive and driving bigger growth.  You need to decide what kind of digital transformation will deliver the most benefits and also add value to your company.
  2. Decide where Your Company is in the digital changing world and what you will actually need to change digitally. There is no use in buying technologies that cannot immediately be implemented.  It would be better to start at a chosen point, for instance, sales and customer service.  Start at a point and work from there.
  3. The correct use of technology can improve your business, but technology should not be deployed because of technology. Your company need to be able to use the technology to its favour and implement it towards growth.
  4. Digital transformation won’t grow your company’s profits overnight. The changes should be embraced as a bigger strategy with measurable goals and growth possibilities.  You should be realistic about what can be achieved in any length of time.
  5. Digital Transformation would not make your company immune to competition. It will make your business more adaptable towards change and toward accepting of new technologies.
  6. Your customers do not think about your digital transformation or use of technology, they expect your company to be adapting to technological change to ensure the best customer service.
  7. Make sure that talking about digital transformation does not stay at just talking. Start to implement what your company talks about.

Digital Transformation is different for each company or business.  They do not manufacture the same products and do not deliver the same services.  Each should be enabled in deciding what is needed immediately and what can be invested in at a later stage.


Strategies To Execute A Growing Education Services Business Entity

If you want your education and instructional courses business to thrive, you have to make your customers happy. Your clients will stop purchasing your merchandise and will give your business a bad name in the event that you make them unhappy. Providing quality products and services should help ensure customer satisfaction. Here are some things you can use to reach new customers and keep current one’s content.

A sizable share of customers defer to the reactions and rankings of popular consumer reporting websites before visiting an education and instructional courses business. To gain this valuable new business, ask some of your regular customers to advertise your business by giving it positive reviews on some of these sites. Once you receive the feedback, you should make it a point to intricately peruse and take notes of the writing and any suggestions that could have been offered in order for you to better establish your business’s name. You could attract more reviews by giving discounts or other offers for people who take the time to do so.

Prosperous education and instructional courses business plans include a strong focus on goals. To make it work, have a blueprint and comprehensive goals. Detailed goals permit you to map a plan for the probable achievement of your learning facility. If your goals are manageable, you’ll feel more encouraged by your efforts, because you’ll be meeting deadlines and expectations you’ve set for yourself.

Regardless if it’s your first time launching an education and instructional courses business or in case you have done so in the past, starting a new school is often difficult. Take your time and absorb as much info as you could relating to the industry you’ve picked and it’s competition, before diving head first into your new venture. You can make an effective learning facility as long as you plan carefully and lay out the right establishment. Take full advantage of the few online assets that the web gives.

Avoid exposing your school to financial disasters by analyzing any possible risks prior to making a significant education and instructional courses business decision. Even a business with a solid track record can fall victim to risky decisions. The bigger the risk is, the more likely it’s that your school will suffer unrecoverable losses if things do not go your way. Risk analysis is a powerful tool you can use to minimize the likelihood of financial ruin when you are faced with making challenging business decisions.

A strong, healthy customer base is the saving grace of every education and instructional courses business. Family businesses passed down throughout generations, usually have very loyal and satisfied workers who stay with those businesses for long periods of time. One hurtful review can have a substantial impact on a school’s standing in the online community, but many business owners do not realize just how damaging it can really be. Always address negative customer reviews you may receive and see how you could improve on the situation, possibly with the assistance of a professional reputation management service.

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